Gnedash Tatyana Biography

Tatyana Gnedash: “A good scenario is like a real estate on the seashore: it will never depreciate” Tatyana began her career on television as the author of the once super popular “St. Show” with Verka Serdyuchka. She wrote her first series 15 years ago, becoming the most prolific writer of melodramas. With the outbreak of war in the east of Ukraine and the ban on the showing of Russian series, its team has increased affairs.

Ukrainian broadcasters are clearly not enough for Ukrainian broadcasters. Now in the portfolio of Tatyana Genedash there are several scripts. For the filming of the series, one of them - the Jeweler - will already begin the Ukraine channel in May. The soundtrack performed the "ocean of Elsa." This is the famous "for you." I am satisfied with this work, although there were a lot of technical mistakes, bad sound.

We shot the series together with the Russian Channel STS. The producers arrived in Kyiv, we met and I asked: “In the framework of which budget I was allowed to fantasize? At that time, it was a very decent budget. Time passed, the prices for serial production grew. A year and a half ago, before the war and the total crisis, the fees of creative groups in the cinema and series were determined exclusively with the orientation on the dollar.

The usual rating of a good actor, for example, was about a thousand dollars per filming day. Now the situation is fundamentally changed. In Ukraine, they generally cease to be attached to foreign currency, calculation only in hryvnias. Advertising is a law that prohibits the show of Russian series, which is now on signatures by the president, is regarded by many channels as a disaster.

Content portfolios have already been formed: TV shows, films, various programs - for a lot has already been paid. And traditionally, most of the Russian -made content is the most part. What are series on the air of the channel? This is like fish and meat on the table - the main product. Plus news broadcasting. Everything else is a side dish. Mostly spectators come to the cinema and TV shows.

Can we replace the Russian television production of Ukrainian? But this, in addition to budgets, is required. For example, in order to make a long series, series of 60 or more, you need to start writing a script a year before the broadcast. Scenario production is the basis of the movie series. Inventing stories is not easy. This process can be compared with the work of a large design bureau: ideas are born, formats-structures are invented, pilots are removed and launched and not everything works.

Patience and work will grind everything, but this takes time.

Any responsible producer will confirm that the basis of success or failure of the film is the script. In order to create a masterpiece on the basis of a good script, a talented work of a large team is needed. But from a bad script to make a movie that would be watched, is impossible. Another thing is an exciting story: if you are not lucky, and the director, operator, actors - all work just like, but at the same time the plot is twisted famously, the viewer will suffer, but look until the end.

The viewer will not calm down until he finds out how it ended there! Someone very correctly said: "Investing in a good scenario is how to invest in real estate by the sea: it will never depreciate." The series "Jamaica" lay in the portfolio of the Channel Ukraine for almost a year. And then, when it was necessary to quickly run the shooting of the series, he was pulled out of the portfolio and removed a very successful project.

At that time I did the "Snice". Once, our general producer Alexander Rodnyansky called me and called to his office. When I entered, Andryusha Danilko was already sitting there. Rodnyansky said: "Tanya, we should come up with something." At that time, the audience already knew Verka, but Danilko had not yet begun to sing, but only thought about it. By the way, his television debut as a singer took place in a “SV show”.

It was an incendiary hit "Apricot." I remember how the whole team was invented by the “SV show” for the first time. The group came in, came Andrey, the stylist of the Canal Nadia Kudryavtseva. There was a huge bunch of junk on the table: stupid berets, skirts, tights, and nearby stood sandals-stokers. Andryusha says: "It is necessary to somehow refresh it." I took some kind of BOA, raised it with two fingers and said: "Let's work out all things at first." Colossal money at that time.

Of course, we all risked, starting work on the project, but it turned out to be completely justified. There were very funny moments. Everyone knows that the chest of Verka Serduchka is inflated condoms. Once Andrei came to the shooting and realized that he had forgotten to buy them. I grabbed his hand, we ran to the first floor of the television center, where the pharmacy kiosk was located, and asked the pharmacist: “Give us condoms.

And more. " The woman looked at us with rounded eyes, because we raked a whole bunch of these contraceptive means and, apparently, looked like a crazy couple from the side. I think these condom Danilko was enough for a long time. The next time we were faced with him when I was already working on the “lifting”. By the way, so far the popularity of that first composition of the “Raise” has not been able to surpass any similar show.

This is some kind of chemistry that completely independent of specific actions.Television is a form of public consciousness, and to predict how it will develop is very difficult. In addition, at a time when the “rise” began, we were all young, hungry, funny, in the courage. Nobody counted the money especially, everyone wanted to get the result. Like in general in our life.

But there is no one to blame for this, our society has been living in a state of severe stress for the second year now. First, the Maidan, then the annexation of Crimea, the war in the east ... Due to the circumstances, I had a complete reboot in life. A year passed, I got out, and then my mother told me a very important phrase: “Tanya, you are now sliding down and adapted. That's it, you're a fighter now.

” In fact, none of us knew what society was capable of as a result. In fact, it is born before our eyes. Therefore, on the one hand, it is now difficult with courage, but on the other hand, a healthy anger has appeared that mobilizes and makes you act. I remember I came from Moscow to Kyiv ready to pack my things and move my daughter to study in Russia. Probably, this would have happened if not for a meeting with the former director of the Ukraine channel Waldemar Dziki.

I saw a man with burning eyes. Waldemar said: “Tanya, but it is necessary to do something in this country. Now it’s just a good time. ” Indeed, in a year, after a certain stagnation, some movement began, the growth of the advertising market. Waldemar invited me to launch serial production. And we started the project "Donut Lucy" for 80 episodes. When he was added, in November the crisis struck, and again everyone “covered” everyone.

It was at this time that Alexander Tkachenko suddenly called me. By that time, we have not talked for a year. He asked: “I heard you wrote something. We are ready to shoot it. ” As a result of negotiations, “Ukraine” was bought by my script. True, then they began to reduce it, rewrite it, and as a result I asked to remove my name from the credits. But it was no longer important.

I decided not to move to Moscow. Often stories come to me at dawn. Therefore, next to the bed lies a notebook-sclerotrician, where I can write something right there. I fell asleep for a couple of minutes, then opened my eyes, saw the sea, and the phrase suddenly rang out in my head: “Orea, my dear cows, which means: I leave you forever.” So my heroine was born, a milkmaid, who independently learned French.

I began to send my applications to different channels, sold two scenarios. Once I was called the famous Russian producer Alexander Akopov, whose hands got a “milkmaid”.