Valery Reshetnikov Biography

Valery Reshetnikov, General Director of the Gostiny Dvor shopping complex and the Swiss watches chains of Swiss watches several years ago chose the sale of hours by one of the main directions of retail. Today, the company has the most complete works of watchmaking masters in the Southern Urals: in the brand list - more than fifty items of the Swiss manufactories, at least half of which are exclusively represented in the Chelyabinsk region.

Valery Arkadievich, how early did you start working? As soon as he graduated from school. I studied at the evening department at the Trade Institute and worked in parallel. Naturally, I had to start with the bottoms: a worker of the second category, a loader, a normalizer. Therefore, by the time of graduation, I already had a certain experience. Why did you choose one of the priority areas of retail?

Then, in Chelyabinsk, the clock segment, by and large, was not. I understood: this is a promising direction. As we improve the prosperity of our townspeople, this will more and more gain significance. Which happened. What turned out to be so attractive to this brand for buyers? Longines is the brand with which we started our business. Of course, she has great traditions, so she is successful not only in Russia, but also in the world.

Perhaps, in many ways, her attractiveness is also associated with the legendary person, the president of Longines - Walter von Kenel. Already a middle -aged person, but clearly and tightly controls the generation and implementation of ideas. I was very happy when I managed to meet him. He is impressive as a businessman. The fact is that there is no direct dependence on the significance of the brand and the level of complexity to bring it to the city.

As a rule, this is specific, from the point of view of the people who represent it. The most difficult thing was to start working with Cartier, which we have sought for eight years. With many brands, issues were easily resolved quite easily, as, for example, with Omega. Chelyabinsk was of interest to them. I can ask what watches are you now? Blancpain of the premium line of L-Evolution.

This is a difficult watch, an eight -hour stroke reserve is considered a serious complication. Therefore, an interesting and rare hourly product to a certain extent. Having achieved everything in the field of trade, they did not think to change the occupation? You once wanted to engage in archeology. This is just a youthful dream that has remained a dream. Only as a hobby - interest in history.

I do not imagine myself in another industry. Your opinion on Internet shopping. Emotions are laid in any product, especially when it comes to Laksheri. It is no accident that the overwhelming part of the brands categorically against sales via the Internet. The goods of this segment should be sold through stores and boutiques. Where the buyer really has a large selection, good consultation, the opportunity to be inspired by the history of the brand, finally, the opportunity to feel the thing - yours are not there.

As a rule, the main motive for virtual purchases is the savings, but the paradox is that in the framework of this year we work in completely new realities that level this factor. In the “Gostiny Dvor”, where European high -level brands are represented, prices are lower than in Europe. The fact itself is unique, and this is the general situation in the Russian market.

In an interview, you said that the calculation of the situation helps to avoid unsuccessful projects. Does it work in unstable time? In my opinion, it does not matter what times. The calculation suggests that you should take into account the difficult situation. If you understand that in general the situation is not very favorable, then this is part of the calculation.

What was the year for the "Gostiny Dvor"? This year we opened two shopping shops - male and female Armanicollezioni. Work on these projects began for a long time, so it was difficult to slow them down. These brands were in our complex, but today the presentation of the goods is no different from how it is done in Zurich or Stuttgart. Yes, it cost us certain investments in the difficult time, but we went to implement projects.

And life showed that this was justified.