Biography Evgeny Mack

Evgeny Mack launched an inexpensive men's clothing as he told DK. RU, a BY brand store, began work in the Rainbow Park shopping center, a weekend’s basic wardrobe is presented there: T-shirts, sweatshirts, bomber, overalls, tracksuits, etc., according to Mr. Mac, the designers' team works on the products-“under the strict leadership” of the businessman himself. Experts can flexibly approach the tasks and make adjustments, change the design-if you could not get into the trend at once, or if you need to release things for some current resonant event.

Because of this, Eugene Mack does not fundamentally place production in China-they sew clothes in Russia. This makes it possible to quickly make changes to the design. Fabrics are used by domestic and Italian. In the immediate plans of the businessman-the opening of another store, the Greenwich shopping center is scheduled for February 23. In addition to this in Evgeny Mack, he intends to bring his brand to Moscow: it is not yet clear whether it will be a store or show room, but the opening is scheduled for the next year.

In general, the plans, as always, are the capture of the world. The businessman adds that she wears BY clothes: I would not have started this story if I did not like the product. As with cars - I cannot sell something that I am not sure of. Of course, I’m dressing in by from head to toe, but I have t -shirts, tracksuits, overalls with manual embroidery. Things are very beautiful, I'm sure the project will take off.

We add that the BY brand is associated with the Galamart network - different products are also sold at its points under such a brand of matches, lighters, souvenirs, etc. The name is sent to the character of Baba Yaga Baba Yaga, which is a symbol of the retail network. At the ceremony of the “Man of the Year” award in November, according to DK. RU representatives of Galamart, who won the nomination “retailer of the year”, announced the quickly opening of the clothing point.

Now the retail chain was explained: by is an independent project that does not related to Galamart. The company only acted as an investor and initiator of brand development. The market can be called complex.

The main difficulty is to reduce the overall consumption and reduce clothing costs, as well as high competition in the clothing market in principle. Most of it is occupied by large brands of the mass market operating on the FAST FASION principle. They have a huge amount of low -quality clothing, which cannot be called unique. But each person is individuality, personality.

We understand the desire of customers to express themselves and try to help them do it through unique clothes. In general, now there are not so many brands of men's clothing. Most often, this is either a classic and Casual or Grange. By is located between these extremes. Our clothes can be called hooligan, characteristic and noticeable, but at the same time, it remains comfortable, comfortable in everyday life and attracting the attention of others, - explained in Galamart.

BY refers to street fashion brands and added: the next three years are planning to open stores in Yekaterinburg and Moscow. The payback period of the project, taking into account the launch of three own stores, will be 1.5 years. The company emphasizes: now it is important to reach the payback, to understand that the project is in demand by men living in large cities, and only then it will be possible to think about profit.

Now there are sales, the work will stop until the end of G. The businessman’s closure of stores explained to the unprofitability of boutiques of premium brands - people simply do not have money, he noted. In general, in Yekaterinburg there is a massive outcome of expensive brands. Last year, 22 international retail chains stopped working. According to the head of the city committee on the commodity market Elena Chernysheva, we are mainly about large players working with the goods of the Sredny Plus segment.

World trend. Many networks want to leave the territory of Russia, and Yekaterinburg is no exception here, ”Ms. Chernysheva explained. Plus, it became known about the departure of the Louis Vuitton luxury brand from Yekaterinburg - it was reported that the only point in the city will cease from January 1, as a whole, the situation in the Lux market in Russia does not look rosy. At the same time, the head of the IPG trade real estate department.

Estate Olga Kozhevnikova noted: due to the fall of the activity of foreign brands, Russian brands fill out more and more often.